Aveda Pure Abundance™ Volumizing Shampoo

Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

- Gently removes product build-up and excess oil
- 4X more voluminous hair*
- 3X shinier hair*
- Reduces breakage by 85%**

Formulated for fine hair. Safe for colour-treated hair.

100% Vegan. Naturally derived ingredients. Silicone free. Leaping Bunny Approved.
Free from silicone, mineral oil, synthetic fragrance, SLS/SLES.

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.

Directions

Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed.
Follow with Volumizing Conditioning Rinse.

Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout

Ingredients

Ingredients: Water\\Aqua\\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid

This list of ingredients may be subject to change, please consult the packaging of the product purchased.